89% Boost in Market Visit Efficiency: Boost Sales & Reputation With Sokrio
One of our clients, a leading player in the Bangladesh FMCG industry offering soybean oil, palm oil, and sunflower oil along with different varieties of rice, faced challenges in managing and scheduling their outlet visits efficiently.
Client Background & Market Profile
A market-leading FMCG producer in Bangladesh delivering essential commodities—including soybean oil, palm oil, sunflower oil, and aromatic packaged rice—to over 65,000 retail outlets nationwide.
The Challenge
Managing a massive network of retail shops was prone to severe blindspots. Field representatives frequently skipped distant, rural, or low-volume outlets in favor of easily accessible shops. This left hundreds of retail shelves empty, giving competing brands an opportunity to capture market share.
The Sokrio DMS Solution
Sokrio DMS instituted intelligent route mapping with compulsory beat completion rules and photo-verified shop visits. The application alerts supervisors whenever scheduled stores are skipped or visited outside target hours, ensuring complete market coverage across both metropolitan hubs and rural bazaars.
★ Proven Measurable Impact
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30% Increases of Shop Visit Time
improve customer engagement and increase sales With Sokrio
75% TA Bill Reduction
Save Money And Boost Efficiency With Sokrio
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